We will never sell
your data.
This is not a legal disclaimer buried in fine print. It is a founding principle. This page explains what data our apps hold, exactly why we collect it, and what the industry we refused to join actually does with yours.
How the industry really works
Most apps are free because you are the product. When you install a free app, you are typically agreeing, somewhere in the terms you did not read, to allow the company to share your usage data, location, device identifiers, and behavioral patterns with advertising networks and data brokers.
Data brokers are companies whose entire business is aggregating and reselling personal information. They buy from hundreds of apps simultaneously, combine those fragments into detailed profiles, and sell access to advertisers, employers, insurers, and political campaigns. You have likely never heard the names of the companies that know the most about you.
The result is that by the time you open a new app, there is already a profile of you waiting, assembled from every other service you have used. Every new app that sells data makes that profile more accurate and more valuable to people you never chose to share anything with.
What it actually costs you
The harm from data selling is rarely dramatic or immediate. It is slow, structural, and cumulative.
Psychological manipulation
Ad buyers use your data to model your anxieties and impulses, then serve ads engineered to exploit them. The same infrastructure that drives ad revenue drives political manipulation. Cambridge Analytica's voter models were built from Facebook data.
Financial discrimination
Insurance companies, lenders, and employers buy data broker profiles to assess you before you ever apply. Your app usage and spending patterns can silently raise your premiums or cost you a job, with no way to know or challenge it.
Dynamic pricing against you
Retailers and travel sites charge you more based on your device, location, or browsing history. Booking platforms show 'only 2 left' banners precisely when your behaviour signals urgency. It is not a coincidence.
Shadow profiles and aggregation
Data brokers combine records from hundreds of sources (apps, loyalty cards, location pings) into a profile far more detailed than any single company holds. You have a data broker profile whether you have ever knowingly interacted with one or not.
Data lives forever
Once sold, data cannot be recalled: it gets re-sold to secondary buyers and stored indefinitely. GDPR deletion requests only bind the company you sent them to. Secondary buyers are under no obligation to comply.
Security breach amplification
Every party that holds your data is another potential breach. When data brokers are compromised, your full aggregated profile leaks at once. Unlike a credit card number, your behavioural history cannot be cancelled and re-issued.
Inference of what you never shared
From mundane signals like browsing time, battery level, and installed apps, platforms infer sensitive facts you never disclosed: pregnancy, sexual orientation, mental health conditions, political alignment. These inferences enter your profile without your knowledge or consent.
Government access without a warrant
Law enforcement agencies purchase data broker files to bypass constitutional protections. Location histories, contact graphs, and behavioural profiles that would otherwise require a court order are available commercially to police and federal agencies.
Your home address is for sale
For a small fee, any data broker site will return your home address, phone number, relatives' names, and past addresses to a complete stranger. This directly enables stalking and harassment campaigns, and there is no meaningful way to opt out.
Children are not exempt
Apps used by or near children collect and sell data with the same infrastructure as adult apps. COPPA violations are routine and fines are small. A child's behavioural profile starts accumulating before they are old enough to consent to anything.
Our commitment, in plain language
We will never sell, rent, or broker your data to any third party, for any price.
We will never show you ads. Our revenue comes from people paying for the app, not from monetising your attention.
We will only ever store data that is strictly necessary for the feature you are using.
If we are ever acquired or shut down, we will notify users and provide data export before anything changes.
If this ever changes, we will ask for your explicit consent. We will not bury it in an updated terms of service.